![]() Return to Table of Contents How do I create an infographic? Infographics can be useful whenever you need to communicate information quickly, or any time you want to make an impact with your data or your message. Marketers use infographics to build brand awareness and boost engagement about topics important to the company, such as this infographic on diversity and inclusion: What are infographics used for in marketing? Infographics for small businesses and entrepreneurs.Infographics for consulting and freelancing.Here are just some of its use cases (click to jump ahead): This means that infographics can be useful in pretty much any industry. When you need to give someone a really quick rundown on something that can be hard to explain in words alone, an infographic is a good way to go. Raise awareness about an issue or cause.Display research findings or survey data.Infographics are great for making complex information easy to digest. Return to Table of Contents Why should you use infographics? What is an infographic? Infographics defined:Īccording to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data”.īut the meaning of an infographic is something much more specific.Īn infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic.Īs in the example below, infographics use striking, engaging visuals to communicate information quickly and clearly. What makes an infographic design effective?.What are the different types of infographics?.CREATE AN INFOGRAPHIC FOR FREE Click to jump ahead: I’ll also show you easy-to-edit infographic templates you can customize with Venngage’s Infographic Maker. Today, I’ll give you a crash course on infographics and infographic design to answer all of your questions and more. It's also helpful to include business details such as email, website, logo, and a phone number for branding purposes.Since infographics exploded onto the graphic design scene about 15 years ago, they’ve become a staple for communication in classrooms, in the workplace, and across the web.īut if you’re new to the world of design, the term “infographic” might still be foreign to you. ![]() Yes, you should provide your infographic designer with the content you want on the infographic, including data points, unique statistics, brand guidelines, and image inspiration. Do I need to prepare anything for my infographic designer?.Get ready to boost content engagement, ROI, and reach with more website visitors, shares, and comments! Infographics are a terrific way to connect with your audience, strengthen your brand messaging, and communicate your ideas in a fun and appealing way that makes a lasting impact. How will an infographic boost my marketing efforts?.Look for candidates with strong design quality, infographic design experience, and a professional portfolio. Identifying the right infographic designer for your content will ensure your content not only looks good and tells the right visual story but also delivers the results you’re aiming to achieve. How do I choose the right freelance infographic designer?.Infographics are also very easy to share on social media, giving your graphic the potential to reach many people. They help simplify complex data, making it easier to understand at-a-glance through visual elements that make abstract data feel more concrete. Infographics are an excellent way to convey information visually compellingly, as opposed to large blocks of text or bullet points. What’s most important is to create infographics that fit your needs and captures the visual essence you’re hoping for. The best kinds of infographic designs help amplify the represented information, using visual elements to drive home facts, figures, and other data points. It is also pleasing to look at, eye-catching, and creative. Infographics are generally comprised of graphics and text but may also include illustration and/or photography.Ī good infographic design clearly and effectively communicates the desired information. Infographics can be complex, representing a large amount of data in a visual form, or they may be simple, representing just one or two facts. An infographic is a visual image used to convey information.
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